Search Engine Optimization
The rise of freely available AI-based: blogging software means that each day, over 7 million new web pages get published. As the internet grows at such an exponential rate, it’s getting harder and harder to get your site noticed by potential customers through search engines. This is especially true when most internet searchers don’t go beyond the first page of Google.
For many businesses, the notion of adding content to their website to drive up hits that are filled with keywords and searchable phrases: is nothing new; indeed, search engine optimization has been around as long as internet search engines. However, Google’s algorithms are becoming smarter and more sophisticated, which is when you need Achieve’s modern, professional approach to search engine optimization.
A personalized approach to content
Put simply, search engine optimization is the marketing strategy of identifying what words your potential clients are putting into Google when they’re looking for your product or service, and then creating content that contains those keywords as frequently as possible. Google continually updates their algorithms to fight against companies just filling their websites with nonsense spam pages, and the current systems look for frequently posted, relevant content written in a natural language style (this is to fight against “spun” articles where computer programs spit out nonsense sentences).
Achieve keeps ahead of this curve by following common SEO strategies such as creating “evergreen” content (i.e. articles that don’t refer to particular points in time such as the credit crunch or the ongoing pandemic as these quickly sound outdated), generating articles of appropriate length (Google prefers blog posts of between 500 to 1000 words as it considers these long enough to be informative and short enough to avoid keyword padding) and formatting your content for search engines (things like short snappy sentences, headings and subheadings and bullet point lists are all favored by Google’s algorithms).
In addition to these basic features, Achieve also provides the following search engine optimization services:
It takes a lot of skill to generate article titles and sets of keywords that are natural enough to occur in a regular blog post, but that are specific enough to drive your website to the first page of a Google search. Achieve’s marketing experts will examine the source traffic to your website and help you generate titles and keywords that will match what your potential clients are searching for.
Achieve works with a dedicated team of content creators to take your article title and keywords to write well researched, meaningful content. You can be sure that the content that goes on your site matches the tone of your previous blog pages as well as tying into your core messages and unique selling points. The use of English speaking content creation experts means that not only will customers be driven to your site but they’ll stay there as they read the unique and engaging posts.
Once the content has been generated and approved, Achieve can also handle the entire blog posting operation. This includes custom images with your logo that can then be used to advertise each new post across your social media platform as well as making sure that your blog posts are spread out enough to show Google that your website is “alive” and creating new content on a frequent basis.
The key theme that runs through all of these services is the personalized approach that allows you as much or as little input into the process as you like. For example, if the whole idea of using search engine optimization is too much for your marketing manager, you can let Achieve run the whole project, taking care of everything from article generation to blog publishing and advertising on social media. On the other hand, you can just tap into Achieve’s expert team of content creators and use their writing as part of your next advertising campaign.
Improved SEO strategies
The key theme that runs through all of these services is the personalized approach that allows you as much or as little input into the process as you like. For example, if the whole idea of using search engine optimization is too much for your marketing manager, you can let Achieve run the whole project, taking care of everything from article generation to blog publishing and advertising on social media. On the other hand, you can just tap into Achieve’s expert team of content creators and use their writing as part of your next advertising campaign.
Backlinks
Backlinks
Achieve knows the power of backlinks; generating articles that are posted on other websites that link back to your own site. Google’s algorithms rank well-connected websites highly because they indicate that the linked websites are popular enough to warrant a connection, so backlinking from other websites is a great strategy for creating connections and pushing your site closer to that desirable first page. As part of their content package, Achieve creates blog articles for other websites to use that contain links to your website as well as connecting you with other local businesses to set up backlinking agreements.
Content review
Content review
Unless you’re just starting out, the chances are that you’re coming to Achieve looking for help in taking your business to the next level. This means that you’ve already got a website and a blog with old copy on it, not all of which will be helping your search engine results. Achieve’s experts will look through your entire site and blog, and analyse each page using the latest tools to determine if it should be kept, updated or deleted. Often a more streamlined approach with only key, relevant older blog posts will help push you up to that desired first page, and Achieve will help you find the optimal approach for your existing content.
Next level approaches
Next level approaches
The world of search engine optimisation is ever changing, and Achieve will help your online marketing strategy evolve with the times. This includes doing deep dives into your metadata, including backlink tags on any custom images that might be used on other websites, and helping you turn some of your most popular written content into short videos to attempt to hit Google’s video carousel.
The key theme that runs through all of these services is the personalized approach that allows you as much or as little input into the process as you like. For example, if the whole idea of using search engine optimization is too much for your marketing manager, you can let Achieve run the whole project, taking care of everything from article generation to blog publishing and advertising on social media. On the other hand, you can just tap into Achieve’s expert team of content creators and use their writing as part of your next advertising campaign.