Free Training for Business Owners

Free Training for Business Owners

In DIY Marketing by Achieve OnlineLeave a Comment


How do I sign up for Facebook Marketing Classes? 

Facebook ads are the new big money maker for business’ to market their products and services online.  It is estimated that over two billion people use Facebook every month and 1 of every 5 minutes people spend on mobile is on Facebook or Instagram. With Facebook Ads, you can choose your audience based on demographics, behaviours or contact information.

Yeah, we know Facebook keeps changing their algorithm, and it’s harder to connect with your audience. But did you know they also offer totally free training on how to use all of their online marketing tools?

It’s called Facebook Blueprint, and it’s a series of videos that show you exactly how to use all of the marketing tools on Facebook and test your knowledge.

They want you to connect with the right audience, so they’ve designed an entirely free educational system to allow you to pick the right people, and clearly send the right messages to your ideal customers.

You just go to Facebook Blueprint. Then, if you’re already signed into Facebook, you click on “Start Courses.”

It’s that easy. You don’t need to jump through any hoops, give your credit card info, email, or phone number.


What kind of Facebook Training is available for Business Owners? 

The specific categories of video tutorials they included:

  • Get Started With Facebook
  • Get Started With Advertising
  • Advanced Ad Buying Options
  • Targeting The Right Audience
  • Building Brand Awareness
  • Driving Consideration
  • Generating Leads
  • Promoting Your App
  • Increasing Online Sales
  • Increasing In-Store Sales
  • Choosing Ad Formats
  • Getting Creative Inspiration
  • Managing Facebook Ad Campaigns
  • Measuring Your Ad Performance
  • Learning About Messenger
  • Learning About Instagram
  • Distributing and Monetizing Your Content


Sounds pretty exhaustive, right? It’s like a number of college courses – almost an entire major! Except it’s totally free, and you can choose whichever tutorials you need to help you market your business.

Each video is about 15 minutes, so it’s not a total time suck and you can do on your own schedule.


What’s The Catch?

There’s no catch. This is literally a series of free training videos that teach you how to use Facebook’s marketing tools. They don’t have any upsell.

Once you know how to run Facebook ads, then you will have to actually pay for them. But theoretically, they should be bringing you in money, if you’re doing it right.


Earn Higher Returns On Investment With Twitter Flight School

Do you want to sink a bunch of money into ads that don’t offer any return on your investment?


And neither does Twitter. They want to offer you a free education so you can learn how to use their advertising services, so you can get the most bang for your buck.

If you’re not convinced, read on and decide for yourself if Twitter Flight School is worth your time.

Does Advertising On Twitter Even Work?

Twitter makes over a $1,000,000 billion dollars per year on their advertising revenue. Their steady stream of clientele willing to invest increasing sums of money mean that something is working, and not just on Twitter.

For a client to continue dumping money into advertising, they must be making that money back, plus more.

Twitter wants you to be this client, making money by giving them money. That’s why they developed a free online training program specifically to teach you the ins and outs of advertising on Twitter.

With over 15,000 satisfied graduates, it might be worth investing the three hours it takes to complete everything.

How Do I Sign Up For Twitter Flight School?

All you need to sign up for your free training is to click here.

If you already have an account, you just authorize the app.

If you don’t have a Twitter account yet, then you need to create a free account. Then you can access the free training.

What Can I Expect In The Courses?

Once you are logged into Flight School, you can choose your flight plan. You can only access one flight plan at a time, but they’re both free.

1. Marketing Leadership (60 minutes total)

Courses Include:

  • Twitter 101
  • Ultimate Guide to Content Planning
  • Meeting Company Objectives
  • Reaching the Right People
  • Marketing Plays With Twitter

2.Executive Leadership (10 minutes total)

Courses include:

  • Twitter for Executives
    Both options also include the same option for electives.

3.Electives (60 Minutes Total)

Courses include:

  • Optimize at Scale With Twitter Ads
  • Twitter & TV
  • Driving Website Clicks and Conversions
  • Video on Twitter

Measure and Grow Your Business with Google Analytics Academy

If you want to see results in your business that are quantifiable, so that you can explore what is and is not working and then help build it bigger – Google Analytics is a great place to start.   If you don’t have the money to hire an expert, you can go to the Google Analytics Academy and sign up for free courses, so you can do it yourself.

What Are Google Analytics?

Google collects all of the data from the billions of people who use google to search the internet – trillions of clicks, searches, and even when people do or do not choose to click (click-throughs.) It would all just be a scattered mess unless you knew how to use this information. With Google Analytics, you can see how people arrive at your website, whether or not they click your offer, and make educated decisions about how to best market your product or service to the people who will be buying it.

Why should I learn about Analytics?

If you don’t know how users are interacting with your website, you don’t know what’s not working or how it can be improved. Constantly making uninformed decisions and second-guessing your good ones can leave you ultimately not knowing how to improve your business, get your audience engaged, or what you can improve on. Instead of spinning your wheels, you can analyze exactly what the problems are, then target those problems and optimize your business.

How Much Does It Cost?

The Google Analytics Academy is free.   It takes about thirty seconds of your time to click the requisite boxes for what aspects of the course you are interested in. And if you’re already logged in to your Gmail account, you don’t even have to fill out any forms.

Is This Just for Beginners?

The Google Analytics Academy is not just for beginners. It’s for all types of users who want to know more about this service.   Google Analytics Academy includes these modules:   Google Analytics for Beginners – for basic features   Advanced Google Analytics – for advanced features   Ecommerce Analytics: From Data to Decisions – learn to make informed business decisions   Google Tag Manager Fundamentals – learn to simplify and manage your Google tags

Where Can I Learn More?

Learn more about Google Analytics Academy.   Once you’re there you can also create your free account and sign up.

Hubspot Academy Training Is Free

Hubspot is an all-in-one marketing platform designed to break through the old mediums that don’t work anymore (telemarketing, direct mail, commercials.)

Instead, Hubspot allows you to:

  1. Attract the right audience to you
  2. Convert that audience into leads
  3. Turn those leads into delighted customers

They have all kinds of inbound marketing tools, and of course, they offer services and support for all of their products.

One great thing about Hubspot is that you get to use all their tools for free (trial,) then start paying for each tool as you generate income and see results.

They really want you to be awesome and see you succeed, so they created an entire academy just to learn all about Hubspot, which they named: “the Hubspot Academy.”

Hubspot really wants to cover all their bases to give you proper training to work with them. They offer:

Video Training: a comprehensive set of videos on your chosen topic. Topics include:

  • Blogging
  • Buyer Personas
  • Calls-to-Action
  • Campaigns
  • Competitors
  • Contacts
  • Content Creation
  • Emails
  • Events
  • Forms
  • Goal Planning & Strategy
  • Keywords
  • Landing Pages
  • Lead Flows
  • Lists
  • Page Performance
  • Paid Ads
  • Reporting Add-on
  • Social Media
  • Sources
  • Thank You Pages
  • Websites
  • Workflows

Live Training Broadcasts: live video feeds with an instructor. The topics are for people well versed in HubSpot (intermediate users wanting to become experts.)

Topics include:

  • Ads Add-On
  • Analyzing Your Data
  • Blogging
  • Buyer Personas
  • Calls-to-Action
  • Content Strategy
  • Customer Marketing
  • Email Marketing
  • Enterprise Reporting
  • HubSpot Integrations
  • HubSpot Projects
  • HubSpot Sales
  • InBound Campaigns
  • Inbound Sales
  • Landing Pages
  • Lead Nurturing
  • Paid Search
  • Reporting
  • Reporting Add-On
  • Search Engine Optimization (SEO)
  • Smart Content
  • Social Media
  • Storytelling
  • Surveys
  • The Buyers Journey
  • Transform Your Business
  • Video Marketing
  • Webinars on Webinars
  • Website Design

Modular Training: Old school training that you can read at your leisure. Topics include:

  • Understanding Email Deliverability
  • Creating Smart Content
  • Sending the Right Email
  • Optimizing Your Website for Search Engines
  • Building Lead Flows
  • Streamlining Your Outreach With HubSpot Sales Meetings
  • Importing Contacts Into HubSpot Sales
  • Tracking Your Sales in HubSpot CRM
  • Calling at the Right Time
  • Fundamentals of Contextual Marketing
  • Creating Custom Views For Your Team
  • Designing Your Sales Process in HubSpot CRM
  • Accelerating Your Sales Outreach With Sequences
  • Creating A Lead Nurturing Workflow
  • Creating Inbound Websites
  • Creating A Blog Post
  • Designing A Journey-Driven User Experience
  • Setting Up Contacts Database
  • Creating Paid Ad Campaigns
  • Capturing Inbound Leads
  • Organizing Your Contacts
  • Working Your Leads
  • Providing Leads to Your Team

Classroom Training: Actual in person live training in many (20+) major cities.

FREE Certification

Hubspot boasts free certification for those that want to prove how hard they have trained. It’s an opportunity to get a free education, connect with like-minded professionals, and get hired based on your new expertise.

Certifications include:

  • Inbound Certification
  • HubSpot CRM Free
  • Content Marketing Certification
  • HubSpot Sales Software Certification
  • Email Marketing Certification
  • Inbound Sales Certification
  • Growth-Driven Design Certification
  • Sales Enablement Certification
  • HubSpot Design Certification
  • Growth-Driven Design Certification
  • HubSpot Marketing Certification
  • HubSpot Contextual Marketing Certification
  • HubSpot Agency Partner Certification

HubSpot’s Team Of Experts

20 men and women who are top experts in their fields make up the HubSpot Academy team. You will find professors and strategists for about anything (HubSpot) that you need.

These dedicated individuals can be found in the videos and creating the written coursework. You can also see what they have created by heading over to the page honouring these pros.

In Conclusion…

If all this sounds like a great deal (it’s free, minus your time invested to learn,) head on over to the HubSpot Academy and sign up.

You can check out any of the many topics listed above, or see if they have any new material out!


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