Case Study
Company
TSM Moving: Local Family Owned and Operated Moving Company in Calgary Alberta that specializes in Local and Long-Distance Relocation across Canada.
Services
Website Design&Development, Google Advertising, Search Engine Optimization, Link Building, Social Media Marketing, Social Media Advertising, Logo Design, Branding,Consulting, Virtual Office Assistants
Contract Length
January 2015-March 2018 (Company Sold)
Testimonial
” Since hiring Achieve we have noticed a significant increase in calls, web leads and online bookings. They are knowledgeable, responsive, thorough and continue to exceed our expectations! “
The Challenge
TSM Moving was struggling to find work due to a lack of digital marketing expertise and an outdated website. Their Yellow Page Ads were becoming less and less effective and they were unsure how to advertise their services online. They tried to work with several different SEO companies which failed to deliver results or meet their expectations.
Our Solution
Achieve Online created a marketing strategy for TSM which included the following:
- An updated mobile-friendly website with an online booking platform
- On and off-page search engine optimization, link building
- Claiming online listings on Google, Bing and similar
- Establish and maintain a presence on Social Media
- Developing an ad campaign on Google
- Creating shareable, helpful content for the website and for use on social media and website
- Adding monthly listing on sites like Kijiji
- Direct mailouts to recently sold or listed houses for sale
- Find industry contacts to connect with and establish a referral base
Top Results
- The TSM Website* was able to be found and indexed by Google and viewed on mobile devices
- Customers were able to easily book movers online or submit quotes for moving services
- Developed a fanbase on Facebook
- Increased website traffic, reduced bounce rate by 30% and increased company leads
- Connected company with several local companies which resulted in a referral base
- Achieve a 4.7 Google rating (shown below)
- Achieve Page 1 organic Google ranking for several local keyword* (some examples shown below)
- Increase in average web traffic by 139% within 4 months
- From 0 to 10,000’s of impressions per month on Twitter within 2 months
*Website design and layout have since been changed by new ownership. This has resulted in the site no longer ranking on page 1 for keywords it previously was.
