Expand Online Presence and Improve SEO
Business Owners use content marketing to rank their posts in search engine results, thereby generating leads and increasing revenue. For companies, gaining online visibility is one of the best ways to grow subscribers and generate leads. Creating blog content that is valuable, helpful, and/or entertaining is an effective way to grow your website’s authority, improve online rankings, and increase your website traffic. Google loves to see new content being added on a regular basis, and rewards sites that do so.
Share Your Passion and Expertise
Whatever your passion, blogging gives you the opportunity to connect and network with like-minded individuals who share the same interests or require assistance. Publishing new content that is accurate, timely, relevant, and informative will get the attention of industry experts and earn you recognition. When you add new content that serves as a resource for others, you start to naturally accumulate inbound links as others reference and cite that content in their own articles. These links are important for SEO, but can also generate significant referral traffic back to your website.
In Conclusion …
Blogging on your company’s website is one of the best ways to differentiate yourself from your competitors. By providing your own unique thoughts and insights, you naturally grow search traffic, customer trust and increase sales. An active blog sends a signal that your business is alive and well, loved and maintained. We often tell business owners that if they can’t update their blog regularly, it may be better not to have one at all.