Is your business advertising on Google Ads?
Everyday people turn to Google to find what they are looking for and AdWords gives you the opportunity to get your business in front of them in the search results and generate website traffic immediately.
Get Your Ad on Google Today
Gone are the days when you could draw up your yearly ad for the Yellow Pages, print some business cards and let the phone ring. To build a successful brand, you need to be where the people will see you, hear what is being said about your company and join in on the conversation.
Think of Google as the new Yellow Pages and Facebook like a coffee shop.
Google Ads enables businesses to set a budget that works for them and only pay when potential customers click on their ads. By setting up a Digital Pay Per Click Marketing Campaign you can be found by customers the moment they are looking for your services online, on Page 1 of search results before all other organic listings.
Obtaining organic search engine results can take months and even years to establish and get your business listed on Page 1 of search results. With Google Ads, you can adjust your bid to accomplish this is a matter of a few clicks.
Other key benefits include:
Since there is no minimum spend required, you can choose how much you spend per month, day or per ad and only pay when someone clicks on your ad.
With local and demographic targeting you can target the people with specific interests resulting in more website conversions and less cost per click.
The search terms report provides insight into what words and phrases your customers are using to find you online. This provides the ability to add negative words to eliminate words you do not want to be found for and wasting your advertising budget or add words you have not previously considered.
With Scheduling, you control when your ads are shown to optimize times customers are more likely to convert.
If your click-through rate is higher on a specific device, you can increase your bid to get your ad in front of those who are more likely to act on your offer or vice versa.
Remarketing allows you to get your ad in front of customers who previously showed interest which entices them to come back and complete their purchase or reminds them about your offering for consideration.
With extensions you can receive calls from your ads, give directions to your business or provide pricing directly in the Search Engine Results Page, resulting in more actionable ads and increased engagement.
With extensive reporting features you can continue to improve your campaign over time, reduce your cost per click, get more leads and increase your return on investment.
Signing up for a Google Ad account is free. Businesses only pay when someone clicks on their ad to visit their website or calls them directly. You can set your own daily budget, so your costs will depend on what you are trying to accomplish with your advertising.